The concession cost nothing in 2014. This summer it is worth a billion dollars.

Tina Gerbec

Published on: 17/07/2026

Fox broadcasts the 2026 World Cup for 485 million dollars. The rights are worth up to 1.5 billion. The gap was created by one concession in 2014. What the FIFA and Fox story teaches about concessions, time, and circumstance in negotiation.

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The negotiation ended on Friday. The price went up on Monday.

Tina Gerbec

Published on: 10/07/2026

A 2 billion euro negotiation ended without a deal. Three days later, the seller signed at a higher price. What the Safran and Exail story teaches about power.

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