Fox broadcasts the 2026 World Cup for 485 million dollars. The rights are worth up to 1.5 billion. The gap was created by one concession in 2014. What the FIFA and Fox story teaches about concessions, time, and circumstance in negotiation.
A 2 billion euro negotiation ended without a deal. Three days later, the seller signed at a higher price. What the Safran and Exail story teaches about power.
Shohei Ohtani deferred 680 of his 700 million dollar contract. What he read on the other side of the table is a lesson for every high-stakes negotiator.
In 2019 Taylor Swift lost the negotiation for her own music. She could not win back the recordings, so she rebuilt her leverage from what was still hers. By 2025 the catalog was hers. A negotiation case study on leverage and alternatives.